LOFT - CAPSULE COLLECTION
Whilst working for Ann Inc I was set a brief to design a capsule collection for LOFT, Winter 2018. The concept inspiration came from Chatsworth House, a stately home in England. I was inspired by the traditional colours, patterns, textures and was intrigued how I could use these elements to design a collection for the Loft client. The collection explores a range of trends adapted for LOFT, focusing on having a traditional style updated with contemporary shapes, along with fun feminine moments.
Whilst working for Ann Inc I was set a brief to design a capsule collection for LOFT, Winter 2018. The concept inspiration came from Chatsworth House, a stately home in England. I was inspired by the traditional colours, patterns, textures and was intrigued how I could use these elements to design a collection for the Loft client. The collection explores a range of trends adapted for LOFT, focusing on having a traditional style updated with contemporary shapes, along with fun feminine moments.
Part of the brief was to create a crowdsourcing idea to help involve the LOFT client in the design process for the clothes she wears. The idea was to use social media as a tool to get the LOFT client involved for this up coming collection, making her feel more involved and aware of the design process. The poster below that I created was shown in the presentation to help explain this idea.